Creative strategic


In the world of design the most important strength is being able to anticipate trends. To study the trends that influence the transformations it is best to use analytical methods based on scenario development.
Every trend is represented on a synthetic chart of images, where separate elements can show the many faces of a single reality, while opposite aspects can establish the poles of development of the trends being analysed.
In producing these scenarios, one must always keep the area of application in mind, so that they will be constructed in such a way as to make the required message easier to read and decipher. These charts bring together elements belonging to diverse disciplines: design, painting, architecture, music and fashion, and for this reason they function as an ample frame of reference upon which to base eventual designs.