4 method concept ( Emotional, Play, Island, Frame) have been crossed with meta-values (means), group of target (new driver new older…) and car model details to suggest new solutions.
Studio delle tendenze per un abitacolo. Interior car trends. The concept car represent are: fluid car, empty car, digital car, emphatic car auto.
Back to concept car LANCIA DIALOGOS analyzing the meta-values that define the new concept of luxury in the auto sector that define we have to identified five constant parameters and 12 trends.
Emotional values to find right car product. Presence colours analysis for FIAT LANCIA and ALFAROMEO. We suggested 100 colors with different surfaces and finishes.