Design today occupies a pre-eminent position in defining material culture and the both individual and collective relationships by way of the invention, production and use of simple and complex goods. By studying the theory and design of industrially manufactured objects for everyday use it becomes possible to develop products targeted at an ever larger public and therefore to generate new trends and lifestyles.

Design thus becomes a veritable dictionary that communicates through the system of objects and generates evolved micro-environments, thereby establishing an important relationship between technology and anthropology.